Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO) is responsible to drive the marketing and branding efforts for our innovation hub. The CMO will play a crucial role in shaping the public perception of the hub and ensuring that it becomes a leading player in the fields of translation research, skill development, entrepreneurship development, and international collaboration.

Scope of the job

Including but not limited to

● Develop and execute comprehensive marketing strategies to promote the hub and its initiatives.

● Collaborate with cross-functional teams, including research, product development, and communication departments, to ensure consistent messaging and branding across all initiatives.

● Manage the development and implementation of all marketing initiatives, including campaigns, events, and digital marketing efforts.

● Create and execute content marketing strategies to engage target audiences and drive lead generation.

● Utilize market research and analysis to direct marketing strategy and planning.

● Oversee the production of all promotional materials, including presentations, brochures, and promotional videos.

● Develop and maintain relationships with key stakeholders, including media outlets, industry organizations, and government agencies.

● Collaborate with international partners to develop global marketing and branding strategies. Evaluate and monitor the success of all marketing efforts, including return on investment and conversion rates, and make data-driven decisions to continuously improve the marketing strategy.

● Lead and manage a team of marketing professionals, including hiring and training new team members as necessary.

Eligibility Criteria

MBA or B.Tech
● A minimum of 10 years of experience in marketing, with at least 5 years of experience in a leadership role.

● Strong experience in developing and executing comprehensive marketing strategies, including digital marketing and content marketing.

● Knowledge of market research and analysis methodologies

Location: Palakkad, India.